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Olay, LOreal Accused of Overpackaging

Top brands were called out in China, for taking up too much space on store shelves.

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By: Jamie Matusow

Editor-in-Chief

A few top beauty brands were recently called out by the Shanghai Quality and Technical Supervision Bureau, which said the cosmetics on the shelves failed checks for the amount of empty space in the packaging.

The bureau checked 105 batches of cosmetics and 22 of them failed packaging checks, including Olay, L’Oreal and Nivea.

The number of layers of packaging papers as well as the ratio of empty space inside the boxes are the major criteria in determining excessive packaging. The allowed ratio should be within 50 percent for cosmetics.

Shanghai Daily reported that six batches of Olay cosmetics produced by Procter & Gamble Guangzhou and sold at a few local retailers were found to have an overpackaging problem, as well as a batch of L’Oreal products made in Suzhou.

Supermarkets have been told to stop selling products with unnecessary packaging or face a fine of up to 50,000 yuan (US$8,064).


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